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Make yourself heard: four questions for effective marketing

5 January 2015

A recent Dilbert cartoon had Dilbert speaking to a marketing guy. He says, ‘engineers designed and built every important part of modern civilisation’ and all marketers do is misrepresent it. Naturally, the marketer says you need both, while Dilbert, of course, demurs. Dilbert clearly believes the old adage: ‘Build a better mousetrap and the world will…

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