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Make yourself heard: four questions for effective marketing

5 January 2015

A recent Dilbert cartoon had Dilbert speaking to a marketing guy. He says, ‘engineers designed and built every important part of modern civilisation’ and all marketers do is misrepresent it. Naturally, the marketer says you need both, while Dilbert, of course, demurs. Dilbert clearly believes the old adage: ‘Build a better mousetrap and the world will…

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Entrepreneurs and lazy thinking

17 November 2012

I have heard it said by a CEO, as an excuse for his own attitude, that great entrepreneurs are lousy with people.  Steve Jobs comes to mind, and his name is often used by those who wish to justify their own disinterest in people management skills.  The reality is that such comments represent lazy thinking.…

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