Cheerleaders:  A business imperative

What matters in your business?

We know what we DON’T want; we know what employees are NOT supposed to do. But, how much time do we spend discussing, reaffirming and encouraging the behaviours we DO want to see.

In her grade one class, my wife spends less time criticising errors and transgressions, and more time cheering the behaviours she wants to encourage. With exaggerated surprise, she calls to her colleague and tells her, loudly enough for the whole class to hear, what she has just seen; her colleague does the same.

With more cheerleaders and fewer policemen, your business would have fewer people issues and more satisfied customers.

What matters?

An exciting new workshop from Simply Communicate:


Wednesday, 13/06/2018, 08h30 – 12h30
at the Pietermaritzburg Chamber of Business

We know about Product, Price, Promotion and Place, but it’s the little things, done relentlessly, day after day that will make your company great. Empower your employees to focus on what matters every day for every customer.

Cost per person: R710; 3+ delegates R670pp; NPOs R630pp.

Bookings: Ian Webster 083 321 0699 or

Ian Webster

From Methodist minister to Customer Relations manager in a computer bureau to HR Manager in a newspaper printing and publishing company. Now focussing on training and developing people, people-management consulting and writing and editing.

Have your say; join the discussion ....