Fake Churches and Fake Brands
An article in The Witness of 20 February 2016 referred to a woman who had apparently created a fake church on Facebook, complete with pictures of her ministry team (apparently pictures scammed from the web of people completely unrelated and unconnected).
It appears that the same woman created a false persona a few years ago as a very successful, high-flying real-estate agent, using pictures of properties from around the world to which she had no connection. She is said to have used it to con a number of small businesses out of millions of Rands.
Few of us would go as far as this woman is said to have gone, fortunately. But many of us are a little disappointed with the real us, at least some of the time, and try to project something a little closer to the ideal us rather than allow reality to spoil the image. Sometimes that projection is the driver that pushes us to achieve greater things rather than settle for mediocrity. There is nothing wrong with that. But the image is a lie when it includes deliberate fabrication or makes claims we are unable to fulfil.
Who are you?
How do you project yourself?
Is your brand really you?
Are you selling yourself short? Or do you pretend to be someone you are not?
The more subtle deception usually happens when our actions contradict our values. When we choose or are forced to act against what we profess to believe.
What are your values (what really matters)?
Does your business claim that employees are your most important asset? How do you implement that belief?
Do you believe that the customer is king, that customer service is the most important part of your business? If so, how do you treat your customers? More important, how do your customers think you treat them?
What do your customers and employees think your values are?
What will you do to project your real values?