During a recent Simply Communicate workshop on Strategic Planning, one of the participants (thanks Faye) reminded us that we often move from planning directly to action. In fact, most often we move from planning to passing it on to others to implement.
But if our plans are to be implemented with intelligence and resourcefulness, we must engage those who are going to action our plans. And the only way we get meaningful engagement is to engage emotions not just minds.
Persuasion is relatively easy. We can change people’s minds and get them to agree with us, but changing behaviour, which is critical for implementation, is very different.
People do not change behaviour just because it’s a good idea. It is far too difficult to be left to the mind alone. Just think New Year’s resolutions. Think about our determination to diet or exercise – things we know are important and good for us.
If people around us are not emotionally engaged, they will not change their behaviour just because it’s a good idea. Belief in the plan and its importance is an essential part of the engagement process, but it is only one step.
Emotionally engaged employees are as critical for implementing plans as the plan itself.
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